UMD Internship-LnPark

New & Improved - Now with More Interns!

By: Andrea Busche

Tucked into a cozy, refurbished office found in the second level of the Duluth Folk School, seven fresh-faced interns are ready to tackle the day. These fortunate youngsters will be on-staff at Destination Duluth until UMD wraps up its current semester in May 2018.

The Lincoln Park digs are brand-new, and while modest, offers a space large enough to accommodate seven interns and their two trainers. The interns’ chosen fields of study range from Spanish and graphic design to communications and marketing, but they all share one common mission: to help grow Duluth.

Trainers & Tasks

The individuals responsible for molding these young minds include Jerry Thoreson, content manager for Destination Duluth, and Steve Rockwood, marketing guru and employee at PureDriven. Thoreson shares, “We are very excited to have the seven interns with their bright and energetic approach. They already have had tremendous success in helping launch our new website as well as help 3 UMD students “The BroPeds” win a trip to Europe sponsored by the Red Bull ‘Can You Make It Contest’.”

From now through May, Thoreson and Rockwood will lead the team of interns as they handle tasks such as researching and writing blog posts, managing social media content, handling marketing and graphic design, taking photographs, and creating HD video content. The interns will participate in three hours of training, and do a minimum of 100 hours of work - all with the intent to improve Destination Duluth’s new website.

During today’s training session, points covered included valuable nuggets such as, “The key in marketing is to get your point across with as few characters as possible.” (Said by Steve). And, “We want a strong call to action as early in the copy as possible.” (Jerry). Another big goal Destination Duluth has for its interns is to help them make connections with, and learn from, local business people.

And, speaking of local business people …

Renaissance in Lincoln Park

The new location for “Destination Duluth World HQ” was chosen strategically for its location in Lincoln Park. With amazing (and successful!) neighbors like OMC Smokehouse, Duluth Grill, Bent Paddle, and Frost River, these interns will have plenty of opportunity to learn from some of the best startups and entrepreneurs in Duluth.

We at Destination Duluth are so fortunate to have a group of smart and ambitious young people on our team, even if the time frame is short. Hopefully, many (or most!) of them will plan to stay here, and make Duluth their permanent home. Destination Duluth co-founder, Tom Livingston, says, “This internship engages them in opportunities to help us grow our reach to area young people, while also strengthening our message that Duluth is truly a ‘Destination for Life.’”


Andrew Achter

Andrew Achter


I am a creative adventure-seeker living life to the fullest. I will graduate with a degree in Marketing and Graphic Design from the University of Minnesota Duluth in Spring of 2018. I co-founded Northern Wake Co., an apparel company, with my good friend when I was 19. We have been operating the business while going to school. I enjoy using my passions for videography and photography to inspire others to travel and seek happiness in their own lives.

Connor Crabtreee

Connor Crabtreee


Duluth has always been a “home” for me. I was born here, and have chosen to continue my education here. That sense of being home has sparked a passion of mine for the outdoors, and what better place for that passion to grow than in one of the best outdoor cities in the country: Duluth MN. My favorite things to do are fly fish in the rivers up the North Shore, and mountain bike through all of Duluth’s parks. I hope to use this internship experience with Destination Duluth to share that passion with others.

Zach Sanders

Zach Sanders


I am a high-energy business student graduating in the spring of 2018. I have many innovative ideas, along with knowledge and experience across a wide range of digital marketing platforms. My biggest strength is my ability to lead and influence others. I enjoy all of the activities Duluth has to offer, including skiing, hiking, fishing, running, and the endless views of Lake Superior.

Missy Setter

Missy Setter


I’m currently a senior at the University of Minnesota Duluth pursuing a degree in Marketing with a minor in Communication. When I’m not going to school, I’m a Promotions and Marketing Assistant for a company called D.S. Beverages. I also enjoy spending time with my friends and family (including my cat, Lulu), shopping, and exploring the outdoors.

Angie Paulson

Angie Paulson


I am in my last semester at the University of Minnesota Duluth finishing up my Marketing major with a Psychology minor. Outside of school I like to explore the outdoors, spread awareness about mental health and suicide prevention through a student group I co-founded called YOUmatter, and dive into a good book when I have free time. I’ve been coming up to Duluth since I was young and that is when my love for this city started. I am an avid dog lover who enjoys fishing with my family and waking up early to see the sunrise over Lake Superior before starting my day.

Rachel Menke

Rachel Menke


I am from Jordan, which is a small town in southeastern Minnesota. I am an animal enthusiast, which stems from being raised on a hobby farm. Traveling is another part of my life, which I just recently started to explore. I enjoy playing tennis and golf, and just spending time outdoors. Duluth is the perfect city for people who have a passion for hiking and soaking up nature’s beauty.

Lewi Yonas

Lewi Yonas


I am a creative and accomplished marketing student focused on digital marketing strategies and creating top-notch content. I assisted in the development of a small business as Marketing Coordinator and accumulated 3+ years of marketing experience. I see myself as a visionary who constantly pushes himself and proactively searches for new & unique life experiences!

Steve Rockwood

Steve Rockwood


I am the marketing coordinator at PureDriven and trainer of the interns. I have worked as a tennis instructor for over 6 years and have been an avid video game player ever since I was 5 years old. I share my passion for video games by using my social media knowledge and networking skills.

Sea Smoke

George Ilstrup


A winter on the North Shore is not for the faint of heart, as the temperature often drops below 0 degrees and stepping foot outside can be a chore. If you can deal with your car not starting 100% of the time, or not feeling your toes when you take your dog for a walk, the shore boasts some unbelievable phenomena’s. One of them being Sea Smoke. If the air is still and cold enough, wisps of “smoke” will appear, which is actually water vapor that forms when really cold air moves over relatively warmer water. The “warmer” water below generally sits at a frigid 33-35 degrees. When the water vapor rises, the cold air above can only hold so much moisture which forces the water to condense into a fog. The fog then rises like smoke from the lake’s surface. The term fog is somewhat ironic when describing the “Sea Smoke” as fog occurs when warm air moves over cold water. On some days, when the smoke is paired with a heavy dose of cold wind from the north, “Steam Devils” may form, which are tornado-esk looking rising clouds.

The smoke draws in hundreds of visitors, and many of them have a camera in their hand, all in search of the perfect photo. The cliffs along the shore of Superior offer a perfect spot for viewing the smoke if you are willing to endure the sub-zero temps. We recommend finding a spot about 700 feet above Lake Superior, which will give you the best angle to capture the smoke rolling over the water. And if you are lucky, you might even be able to capture a ship looming in the background.

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5 North Shore Trail Running Tips

Peter Frank Edwards


Tired of running in the concrete jungle? Yea, me too! And I’m sure your joints are as well! Northern Minnesota offers some of the best train running routes in the Midwest. The fall colors will distract you from the burning sensation in your legs, and the bear chasing you will make you run your fastest mile ever! But in all seriousness, trail running is a great way to get your exercise in without the monotonous view of concrete. Although trail running does bring with it some added danger, by having the proper gear and mapping out your running route, you can be sure to stay safe. Besides, potholes in the road and crazy drivers in the city aren’t any safer than roots in the trail or maybe a moose on the bridge.

Here are 5 tips for anybody wanting to get started:

  1. Trail Shoes

If you're going to start incorporating trail running into your exercise regimen it is wise to invest in a pair of trail running shoes. They differ from regular road-running shoes in the fact that they have a lower profile (lower to the ground), which will help reduce your chance of rolling an ankle. Trail shoes also offer rugged tread, which will also help you get better traction on muddy, wet trails. To avoid losing your toenails, your shoes should also be about a half size bigger than normal. You want the shoe to remain snug on your heel, but the added room in the toe box will allow for your toes to shift forward without hitting the shoe cap.

2. Be the Hill

When running the trails, take on the mindset that you are mountain and that in certain terrain you have to adjust your running style. When going up steep hills, take short, quick steps and use your arms. This will ensure optimal footing and leverage up the hill. When running down steep hills it is better to use a stair-stepping motion; move in a similar motion as you would be running down a flight of stairs, keeping your torso tall and letting your legs take all the impact.

3. Know the rules of the trail

On most trails, you will rarely see other runners, as there are so many trails in the area, but when you do, it is good to know the rules. You should yield to other trail users, such as hikers and mountain bikers. Uphill runners should yield to downhill runners. And sorry for your new pair of shoes, but when there is a puddle, run through it not around it to avoid making the trail wider.

4. Keep your eyes on the trail

It is extremely hard not to gaze off into the distance at the beauty of the woods, but it is very important that you focus on looking 3-4 feet ahead, at all times, to create a line of travel. If you want to enjoy the sights, walk it out or stop. As you become more comfortable running on trails, your instincts will kick in, and the focus that comes with trail running will become second nature to you.

5. Keep it safe

When heading out to the trails, be sure to run with a buddy or a dog, tell someone where you will be running, and take your cell phone with you for safety. If you are concerned about wildlife, wearing pepper spray is never a bad option and make sure to always bring with fluids and fuel.

Most importantly, have fun on the trails, but be careful!

“Once you get on the dirt, you never want to go back on the roads”

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The Art of Skipping a Rock

Andrew Achter


The key to a good skip lies in the spinning of the stone, and by using a flat round stone, you are able to add a lot of spins. Throw the stone hard, with a lot of linear and angular momentum, at a 20-degree angle.  On the water, a stone's spin keeps it poised on its trailing edge, rather than somersaulting. In the air, spin provides stability, like Frisbee. With each skip, gravity pulls the stone deeper under the surface, and the water creates more drag on the stone. A skipped stone spends 100 times longer in the air than it does on the water. When choosing a stone, chose something in the range of four to six inches in diameter. The flow of water around the rock lifts it up, propelling the next hop. The more surface area, the more lift. Calm water and a thin, roundish rock are ideal, but with enough velocity, you can skip almost anything. The world record is 88 bounces, so good luck!!

Best Spots to find skipping rocks:

Brighton Beach

Located on the east end of Duluth, and at the beginning of HWY 61, this beach offers some of the best skipping stones on the north shore. Enjoy skipping rocks into the abyss that is Lake Superior, or go to the mouth of the Lester River and skip rocks under the Lester River Bridge where the water is usually dead calm.

Grand Marais Harbor

Located in downtown Grand Marais, this beach features a plethora of flat, smooth red stones are perfect for skipping. This is a great spot to release some built up aggression or burn off some calories, and just get lost in time skipping rocks.

Any beach along the North Shore

Pretty much any beach along the shores of Lake Superior in Northern Minnesota will feature numerous rocks that you can skip. Basalt and rhyolite are the most common, and you can recognize these by their bluish black colors with very small crystals. These are the best stones for skipping.


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Rock Climbing the North Shore

Parker Hoen


Rock climbing can be a daunting and scary activity but there are routes along the North Shore for all ages and skill levels. Climbing is a great way to get some adrenaline pumping and can be done in a relatively safe manner. It is a great way to test your strength and endurance, along with your mental control. Rock Climbing attracts many daredevils, but it is also enjoyed by many everyday adventurous, just like golf! If you have moderate strength and the proper equipment and or instruction, rock climbing can be a very enjoyable experience. To get started we recommend first identifying the type of climbing that you want to do. This includes mountaineering, trad, sport, top roping, bouldering, and free solo. Along the North Shore, most of the routes are “Top Roping” which means you, the climber, is securely attached to a rope which then passes up, through an anchor system at the top of the cliff, and down to a belayer at the bottom. The second step is to properly gear up. We recommend stopping by a climbing store such as REI to talk to an expert and make sure you are getting the right gear. Most climbers’ arsenals include rope, cord and webbing, carabineers, quickdraws, harnesses, belay devices, rappel devices (descenders), ascenders, and slings. The final step is to locate your route. This can vary, depending on your skill level. Below we have highlighted some of our favorite routes on the North Shore. Tettoguche State Park has over 100 different routes, and we shared some popular spots from Palisade Head and Shovel Point, both of which are a bit more advanced. We also identified the new North Shore Adventure Park for climbers who are just getting started. Overall climbing is a great way to experience the beauty of the North Shore while incorporating some fitness and adrenaline.


Tettoguche State Park

Shovel Point- This is the easier of the two cliffs on the shores of Lake Superior. Shovel Point is popular with many novice top ropers but you can also find a few classics for the enjoyment of all skill types. This spot is popular with tourists, and they will most likely watch you climb and ask questions, so if you want some cheerleaders, this is a good spot. Many climbers recommend “The Great Yawn” and “Dance of the Sugar-Plump Faeries” along with making sure you bring a lot of webbing!

Palisade Head- The flagship of Minnesota climbing, Palisade Head boasts over 100 routes in itself. The cliff is breathtaking and offers jaw-dropping views of Lake Superior. Climbers will be sure to get some adrenaline pumping as this cliff stands some 300 feet over the shore. All of the climbs here must be rapped into the lead or top-roped from above. There is a strict no-chalk ethic in the area but nailing/bolting is prohibited. A free permit to climb is required by the state park and can be picked up at the park headquarters. Some routes we recommend are “Phantom Crack” and “Gun Fight”.

Temperance River State Park

Carlton Peak

This peak is an Anorthosite, which is a very strong but abrasive rock, so experts recommend bringing some old carpet to protect your rope. This is a top-roping route, but you are not allowed to bring your own bolts. All of the climbs names are numbers, and they all climb the right facing corner of the rock. We recommend route “16”.

Directions: From Tofte (HWY 61) go North onto Cook County Road 2 for about 2.5 miles and follow signs to the Britton Peak parking lot. Hike about 30 minutes to Carlton Peak.

North Shore Adventure Park

This relatively new park features a 30-foot cliff named “Eleanor”, after Eleanor Roosevelt, and is the first installment of the privately-funded North Shore Adventure Park. “Eleanor” is perfect for beginners and other climbers who want to either perfect their technique and or work on speed. The second phase of the park will include an Olympic-sanctioned climbing tower, an aerial ropes course and a zip line, which will hopefully be complete by June of 2020.

Directions: From Two Harbors, travel north on HWY 61 for 28 miles and the park is at the intersection of HWY 61 and Outer Drive on the left.

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O'ganic's Farmer's Market

Way 2 Wellness


O’ganics Farmers Market, ran and owned by Mark Howard, is the nation’s first $1 organic foods store.  Located in the Lincoln Park neighborhood, this storefront offers a variety of produce such as carrots, kale, red beets, potatoes, melons, and much more.  Mark takes pride in being the largest produce farmer north of Brainerd with 300 acres of land dedicated to his non-toxic produce.

Mark comes from a long line of farmers originating from Ireland who moved to Duluth years ago.  Growing up he commercially fished, but being in Duluth, quality fish can be limited in the summer months.  He decided to go the produce route for his career, giving locals quality food.  His lower prices for organic produce stem from growing local.  There is a limited cost of transportation and no money spent on fertilizers and chemicals on the plants.  He manages the weeds in his fields with “a date with a hoe” and hard work.

At O’ganics they believe that everyone should have the right to eat healthy at an affordable cost.  Money should not be an issue in getting healthy foods, this is why their produce is not sold to other grocery stores.  O’ganics wants their prices to be fair and not raised by bigger corporations.  The storefront itself is sourced with reusable and recycled materials, and Mark building everything by hand.

They run on a customer supported agriculture system or CSA.  CSA members pay a flat fee of $50 a year to be able to purchase all their needed produce.  Stay up to date on hours of operation on the O’ganics Facebook page.  Mark is also looking for summer help and offers possible internship opportunities.  Living simply, so others may simply live is a motto Mark lives by that transfers into his company.  If you agree with this, support locally grown foods, or want affordable produce check O'ganics out!

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Top 4 Northern Lights Viewing Spots on the North Shore

Rich Hoeg


One of the Earth's natural wonders, the Northern Lights cast a radiant bright green glow over the northern landscape for your viewing pleasure. Aurora Borealis, or Northern Lights, form when charged particles from the sun enter earth's atmosphere and collide with earth's gaseous particles. The result is usually a bright green glow, but every so often viewers will get to see a bright red glow as a result of the particles colliding higher up in the atmosphere. The Northern Lights most commonly appear between 60-75-degree Longitude, making the North Shore a hot spot for seeing the lights. Visitors on the North Shore can check the NOAA Space Weather Prediction Center website for the daily Aurora forecast, to see if any clear nights are on the horizon, which provides for the best viewing conditions. To increase your odds of seeing brighter lights, it helps to get out of town as many cities are “polluted” by light, and the shield of street light can hide your view of the atmosphere lights. Look out your window, or hike to one of our favorite spots we have highlighted below, between 11-3am on any given night, and you have the opportunity to see these magnificent lights.

Top 4:

White Sky Rock

Just outside of outside of Lutsen, White Sky Rock offers 360-degree views over Caribou Lake. At 1400 feet above sea level, you almost feel as if you are apart of the lights. To get to the rock overlook, it is a .15-mile hike and you gain about 230 feet of elevation. Be cautious when hiking here at night, but overall we rate this as a great spot to view the Northern Lights.

Little Stone Lake

Located 25 miles north of Two Harbors in Ault Township, Little Stone Lake offers Northern Light viewers the opportunity to steer clear of city lights and see the full effect of Aurora Borealis. Take County Hwy 2 north of out Two Harbors for about 25 miles and then take a left on Wales Rd into Ault Township. Drummond Road offers great views to the North / Northeast if you want to pull over on the side of the road and view the lights from the comfort of your car.

Artist Point

This Point in Grand Marais offers tremendous views during the day and an even better spot to view the Northern Lights at night. The east side of the point shields viewers from most of the “polluted” lights from downtown Grand Marais and provides a great spot to view the lights to the north over the abyss that is Lake Superior. For easy viewing, visitors are able to drive right up to the beach and park near the Coast Guard Station.

Hawk Ridge

Known as a spot to view migrating birds, this Duluth ridge offers magnificent views over the entirety of Duluth, Lake Superior, and a great spot to see the Northern Lights. Hawk Ridge is located on East Skyline Parkway on the North Eastern Side of Duluth and features a tremendous overlook when viewers can park to see lights from their car.

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Hop into Spring

Missy Setter


Looking for something to do in the Duluth area this Spring?

Get the full Duluth Experience and sign up for Duluth’s Brewery Tours to enjoy the high quality tasty brews and become part of Duluth’s amazing craft beer scene. Hop on a bus and go behind the scenes and explore the breweries, meet the brewers, sample flavorful brews, and have a good time!

Variety of Beer Selections

Each brewery tour is unique and is designed to showcase a select group of local breweries in Duluth. Below is a selection of the brews you might taste during your brewery tour experience.

An Assortment of Tours

Interested in a brewery tour, but are unsure which one to choose? Luckily, I have listed each of the five tours to help determine one suitable for you.

The Thirsty Thursday Brewery Tour

If you’re looking to get a head start on the weekend, then I suggest hopping on board The Thirsty Thursday Brewery Tour. A few of the breweries you’ll visit during this tour include: Lake Superior Brewing Company, Earth Rider, and Blacklist Ales.

The TGI Friday Brewery Tour

Enjoy a fun-filled Friday enjoying tasty brews during The Thank Goodness It’s Friday Brewery Tour. During this journey, you will explore three foundational breweries, Bent Paddle, Fitgers Brewhouse, and Hoops Brewing, all of which have catapulted Duluth to the forefront of Minnesota’s craft beer community.

The Twin Ports Brewery Tour

Experience great brews from Earth Rider Brewing, Hoops Brewing, and Castle Danger while enjoying a scenic ride up the North Shore.

The Saturday Night Brewery Tour

Make your Saturday night a memorable one by hopping The Saturday Night Brewery Tour to discover a few of Duluth’s craft beers from local breweries.

The Huskies Pregame Experience Brewery Tour

Learn about the historic Wade Stadium before hopping on a bus to explore the Lincoln Park Craft District. Then head back to the stadium to finish off the day with some Huskies baseball.


You must be 21 years of age and older to attend the brewery tours. Each tour costs $80 per person and will take approximately four hours to complete. More details can be found at the website:


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