About Us

Co-founded in 2013 by three businessmen, Branden Robinson, Christopher Swanson, and Tom Livingston, “Destination Duluth was created to fill the need of educating the public about the qualities of Duluth as a ‘Destination for Life,'" Livingston shares. Robinson echoes this intent, adding, “We believe Duluth to be a world-class community, thanks to its natural, social and economic assets.”

Destination Duluth sought to counter three common misconceptions: That Duluth is too cold for human habitation, is not business-friendly, and not a welcoming community.  In the seven years since our inception, Duluth's image has been transformed.  #Coldisthenewcool proclaims that we embrace our four-season wonderland.  Business start-ups and growth are evidence that the business climate has improved and the culture of welcoming new residents has taken root.

Through a wealth of stories written by local residents and accompanied by amazing photography, we think you’ll immediately feel drawn to our city. And, as you continue to dig deeper, much like the first sparks of friendship often develop into love, we are pretty confident the feelings will grow. Maybe even enough to become a Duluthian yourself.

Tom Livingston


Tom's work has been professional storytelling in film, video and digital messaging. His passion for our community and area, coupled with his life experience in documenting many of the seminal community advancements and developments moved him to be a co-founder of Destination Duluth.

Branden Robinson


Well respected professional with strong ties to the Duluth Superior hospitality community, Branden has been General Manager of Duluth’s South Pier Inn on the Canal Hotel. Brandon also sits on the boards of the Rotary Club of Duluth, Duluth Superior Hotel Motel Association and Hospitality Minnesota.

Christopher Swanson


Christoper Swanson is currently the Mayor of Two Harbors with a passion for developing entrepreneurship, having started dozens of businesses. Chris recognizes Duluth as a regional hub, that impacts the entire northland.

Jerry Thoreson

Managing Director

Jerry is the managing director of Destination Duluth and an independent social media marketer. Under his leadership, Destination Duluth has gathered more than 155,000 Facebook Likes, 35,000 Instagram followers with more than 60,000 photos hashtagged #destinationduluth. The content he curates for Destination Duluth Facebook page has an average reach of 120,000 per day, with 8,000 daily engagements.

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