About Us

Co-founded in 2013 by resident Duluthians Branden Robinson, Christopher Swanson, and Tom Livingston, “Destination Duluth was created to fill the need of educating the public about the qualities of Duluth as a ‘destination for life,'" Livingston shares. Robinson echoes this intent, adding, “We believe Duluth to be a world-class community, thanks to its natural, social and economic assets.”

Board Members and Advisors include: Lucy Amundsen, Richard Hoeg, Tom Livingston, Branden Robinson, Jerry Thoreson, Kim Waller and Joe Wicklund.

Through a wealth of stories written by local residents and accompanied by amazing photography, we think you’ll immediately feel drawn to our city. And, as you continue to dig deeper, much like the first sparks of friendship often develop into love, we are pretty confident the feelings will grow. Maybe even enough to become a Duluthian yourself.

Contact the Destination Duluth Board Chair

Richard Hoeg

Board Chair

In the Spring of 2013, Rich Hoeg retired early from his Honeywell software project management role to remake himself as an outdoorsman / wildlife photographer. In the intervening years Rich has become known for his bird and night sky photography which has a northeastern Minnesota focus. His images have been featured by many regional and national media organizations.

Branden Robinson


Well respected professional with strong ties to the Duluth Superior hospitality community, Branden has been General Manager of Duluth’s South Pier Inn on the Canal Hotel. Brandon also sits on the boards of the Rotary Club of Duluth, Duluth Superior Hotel Motel Association and Hospitality Minnesota.

Jerry Thoreson

Content Manager

Jerry is an independent Facebook and social media marketer. He currently manages content on over 50 pages for small businesses, most notably for Destination Duluth which has over 135,000 Facebook Likes, 20,000 Instagram followers with more than 35,000 photos hashtagged #destinationduluth. The content he curates for Destination Duluth Facebook page has a reach of 750,000 per week, with 7,000 daily engagements.

Website Brought To You By:

  • Essentia Health
  • City of Duluth Minnesota
Other Supporting Partners
© 2018 Destination Duluth