At Destination Duluth, our mission is simple: we want to grow Duluth.
Many folks, “weekend warriors” if you will, travel to our fine city to escape the horrors of the rat race. They arrive as tourists, spending a weekend or two hiking our magnificent trails, catching a live musical performance, or sipping one of Duluth’s locally crafted beers or spirits.
Perhaps over the course of a single weekend they intuit what we locals have always known: that Duluth is a treasure; a sparkling jewel in the crown of Minnesota’s Great Northwoods. From the deep azure mystery and inherent adventure found in Lake Superior to our world class arts and cultural scene, Duluth simply has it all.
Fully rested and rejuvenated, many visitors discover that they left their hearts in Duluth, and never want to leave this magical place. These former tourists are ready to up the ante, pack up their former lives, and put down solid roots here. They’re ready to take the leap, and make Duluth their home.
Our goal is to help you do that.
Enter Destination Duluth. Co-founded in 2013 by resident Duluthians Branden Robinson, Christopher Swanson, and Tom Livingston, “Destination Duluth was created to fill the need of educating the public about the qualities of Duluth as a ‘destination for life,’” Livingston shares.
Robinson echoes this intent, adding, “We believe Duluth to be a world-class community, thanks to its natural, social and economic assets.”
Through a wealth of stories written by local residents and accompanied by amazing photography, we think you’ll immediately feel drawn to our city. And, as you continue to dig deeper, much like the first sparks of friendship often develop into love, we are pretty confident the feelings will grow. Maybe even enough to become a Duluthian yourself.
Growing Duluth in Three Easy Steps
With an abundance of great jobs, a healthy work-life balance, and natural beauty to spare, we don’t think we’ll have to try too hard to achieve our mission of recruiting our next generation of Duluthians. Our first goal is simply to capture your attention.
Destination Duluth is chock full of stories such as “Why we Live Here,” along with insider information about Duluth’s parks and recreational opportunities, thriving arts scene, burgeoning reputation as a craft beer mecca, and more. Here, you’ll find many reasons why we love living here, and think you will, too.
We’ll also share event details, tips for navigating the city, and secrets only a local could tell you. And, there are photos … loads of spectacular photos, highlighting Duluth in all her glory.
Phase two of our strategy is to share success stories, proving that it is definitely possible to take the plunge and relocate. We hope to inspire you through features like “Coming Home,” which highlight stories of people who have already taken the leap.
And for those who are ready, you’ll graduate to phase three of what you’ll find here at Destination Duluth … great local resources. This is where you’ll find guidance on the nitty-gritty details of moving here, including job-hunting, home-buying, outdoor adventures, activities for kids, and plenty more.
Creating our own Destiny
Above all, Destination Duluth is here to showcase all of the amazing things that make Duluth … well, Duluth. This is often done simply by showing the world who we are in our natural habitat. Duluth is a phenomenal place to live, and we want to share it with the world.
Livingston says, “In polling community leaders, we learned that Duluth needed a new brand, as we had allowed people outside of Duluth to brand us with negativity such as poor employment opportunities, an unlivable winter climate and an unwelcoming, difficult community to integrate into. We at Destination Duluth decided to counter this with positive stories, breathtaking imagery and by promoting creative initiatives that demonstrate counterpoints to these claims.”
We at Destination Duluth truly believe that Duluth’s best and brightest days are ahead. And we want you to join us here while the rest of the world catches up.
“Duluth has a wonderful history which must be remembered and celebrated,” Robinson shares. “But there is a new chapter unfolding before us, one that celebrates the past, yet embraces opportunities for the future. The first step is welcoming and encouraging people to plant their roots right here in the Zenith City.”
Duluth can definitely be a destination for life; YOUR destination for life.
Are you ready to #Befromduluth?